National gas station

The traditional gas station industry is transforming into a diverse service life platform.

With the wave of mobile payments and digitization sweeping the world, consumers' demand for convenience and diversity is growing. Through cross-industry cooperation, data analysis, and personalized services, we have successfully transformed gas stations into a more attractive consumption space, providing consumers with a more convenient and richer fuel experience.

gas station app mockup
Background

Project background

Background

Project background

Background

Project background

In the current market environment, consumers have an increasing demand for convenience and value. To enhance the customer experience and strengthen brand loyalty, we have launched the official "National Gas Station" app. This app is not just a fueling service platform, but a comprehensive application that combines cross-industry collaboration, aimed at providing users with more diverse services and affordable rewards.

Objectives

Project Objective

Objectives

Project Objective

Objectives

Project Objective

Enhancing Consumer Engagement

Creating a comprehensive mobile service platform to provide members with a more convenient refueling experience and a wider variety of consumption options, thereby enhancing brand loyalty.

Expanding Cross-Industry Cooperation

Combining well-known brands like FamilyMart and Cold Stone to create a cross-industry ecosystem that generates more varied consumption scenarios.

Digital Member Management

Establishing a complete member database to accurately grasp consumer behavior and provide personalized services.

Improving Operational Efficiency

Enhancing marketing efficiency and increasing revenue through functions such as APP push notifications and event messages.

gas station app mockup
gas station app mockup
gas station app mockup
Deliverables

Project results

Deliverables

Project results

Deliverables

Project results

Integrating Multiple Payment Methods

Support for various payment methods, including credit cards and electronic payments, providing consumers with a more convenient payment experience.

Cross-Industry Points Integration

Exchange fuel reward points for points from brands like FamilyMart and Cold Stone, expanding the value of points and increasing consumer willingness to use them.

Personalized Recommendations

Provide accurate product recommendations and promotional messages based on member consumption habits, enhancing consumer satisfaction.

Mobile Coupons

Issue various mobile coupons to attract consumers to shop in-store.

Exclusive Member Activities

Hold exclusive member activities from time to time to increase interaction.

gas station app mockup
gas station app mockup
gas station app mockup
Achievements

Project achievements

Achievements

Project achievements

Achievements

Project achievements

User Growth

After the app went live, the number of users rapidly increased, successfully enhancing customer satisfaction and consumption experience through digital transformation, significantly boosting member loyalty.

Boosting Sales

Supports various payment methods such as credit cards and electronic payments, providing consumers with a more convenient payment experience.

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